Cartier
Follow The Clou

As Juste Un Clou continued to grow as an icon of Cartier, we celebrated the launch of the extended JUC collection by creating an experience that traveled the country and immersed guests in the luxurious yet edgy world of Cartier.

We took inspiration from the Juste Un Clou hardware legacy by turning an ordinary shipping container into an extraordinary homage to the precious piece of jewelry. The container traveled the country and appeared as the centerpiece of an experience called the Precious Garage which invited people to explore the collection and the bolder side of Cartier.

Team: MKG