Target
NYC Youth Pride

For Pride 2019, we partnered with Target to bring their vision to life at Youth Pride in NYC—a vibrant, inclusive space that celebrated love, identity, and community. We wanted it to feel personal, joyful, and unmistakably Target, with experiences that sparked connection and encouraged self-expression.

We designed a mix of playful, interactive moments that stood out visually but also invited real engagement. From a dip n' dye tunnel where guests could tie-dye their arms to a collaboration with GLSEN where attendees wrote heartfelt notes on custom postcards, complete with pronoun pencils, then snapped photos with messages spelled out using those same pencils, to a cozy rest stop to balance out the high-energy vibes - every touchpoint was built to be fun, meaningful, and highly shareable.

Team: MKG