YETI
Wine in the Wild &
The Coolest Bar in America

Coming off Punch's editorial launch of A Field Guide to Drinking Wine in the Wild — a comprehensive exploration of the current wine zeitgeist — we hosted a unique happy hour experience celebrating the Summer of Wine. Held at YETI's Flatiron store in NYC, the evening featured a thoughtfully crafted menu of wines paired with delectable bites and was hosted by one of Punch's favorite local sommeliers, Brittany Myrick, with YETI products prominently integrated throughout.

After a successful first event, the YETI x Punch collaboration continued with “The Coolest Bar in America”. We celebrated one of Punch’s Best New Bars of 2024, Bar Contra — renowned for its innovative techniques. The event featured expertly curated cocktails and light bites created by Jeremiah Stone and Dave Arnold, two of Bar Contra’s masterminds.

Team: Vox Media