Major League Baseball
FoodFest

Ballpark food has become a culinary genre all its own, and every year there are new offerings that captivate our taste buds. We put the best ballpark foods from around Major League Baseball on display and ready to eat at the MLB FoodFest presented by Budweiser. We built out a striking new look for FoodFest to let people know this isn’t your dad’s MLB, then — to drive that point home — we reimagined some iconic baseball foods and served them up as irresistible Instabait. Using high-end concessions and unique photo moments as a hook, we drew in the Instagram + Foodie set and converted the baseball-interested into baseball fans.

Team: MKG